Major was founded in 2014 by Jessica Giordano and Sarah Maynard with the aim of getting important artists heard. Now run by Maynard and Helen Marvell, the company is a UK-focused specialist publicity agency with a wealth of experience across the music industry.

Maynard is a publicist with over 15 years’ experience. Starting out at Victory Records in London, she went on to work at independent online PR trailblazers Division PR for five and a half years before branching out to start her Major era. Bringing in Helen Marvell, a PR professional with experience at agencies in the UK and further afield in Japan, the pair have curated a roster of exciting and current talent that enables them to deliver campaigns of brilliance. 

Whilst traditionally working with print and online media in the UK, we have a large network of like-minded individuals across the industry internationally and have expanded into specialist radio and beyond, seeing the needs of our up and coming clients in this arena. Relationships with the media are paramount and we love working with national rock outlets Kerrang!, Metal Hammer and Upset, as well as more indie-oriented publications like DIY, The Line of Best Fit, CLASH and DORK. We’ve elevated independent artists to a status that has seen them covered in the likes of The Guardian, NME and Loud & Quiet and even had metal bands heard on daytime BBC Radio 1. 

We specialise in helping to build emerging talent from early on in their career to achieve their goals and become artists on a national and international scale, from the ground up. We also have expertise in managing campaigns at the highest level, working with major labels, world-renowned management companies and the best indie labels out there, as well as unsigned artists just starting out, evolving and shifting focus as their team grows and horizons expand.

Previous to Major’s inception, Maynard worked with artists such as The Gaslight Anthem, fun., Mötley Crüe and At The Drive-In. Since Major began, the company has run campaigns for the award-winning, critically acclaimed Top Ten independent While She Sleeps album ‘You Are We’, their subsequent smasher ‘SO WHAT?’ and the launch of their groundbreaking ‘SLEEPS SOCIETY’. We’ve seen Epitaph indie-punk band The Menzingers transcend back-room venues to become a ticket-machine staple of the scene. We started out with Blackpool upstarts Boston Manor before they signed to indie Pure Noise and worked with them through label shifts for almost a decade, elevating their profile to the covers of magazines, and selling out venues across the globe and rouse many a festival crowd. Our enthusiasm for genre-busting LA-based duo Ho99o9 has helped them garner attention globally across music, mainstream and fashion press. And we’re also hyped on representing bands like Petrol Girls and Destroy Boys whose music has a profound message and pushes for real change in the world. 

We are selective in who we work with and don’t saturate our release schedule so that our clients get the best possible chances at exposure in the places we feel they should be seen and heard.